West Marine chooses RELEX solutions to optimize omnichannel forecasting and replenishment planning

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ATLANTA–(BUSINESS WIRE)–West Marine, a leading U.S. retailer specializing in boating and fishing supplies, will partner with RELEX Solutions, a provider of unified retail planning solutions, to optimize forecasting, replenishment and omnichannel allocation, as well as promotion forecasting and merchandise flow smoothing. The RELEX solution will serve West Marine’s 236 stores in North America as well as their two distribution centers and e-commerce channel.

Prior to choosing RELEX, West Marine was working with an outdated forecasting and replenishment system that required a high level of manual labor. As a result, they experienced less than optimal efficiency and effectiveness with their forecasting and inventory deployment. With RELEX, they will automate store and distribution center replenishment across all sales channels to optimize availability, reduce overstock, improve service levels and ultimately create better experience for their customers.

“RELEX provides us with a flexible and automated planning solution, backed by their expertise and proven track record in retail transformations,” said Ron Baime, Director of Merchandising at West Marine. “The RELEX solution streamlines and automates our replenishment, ensuring stock levels are accurate across all channels, delivering exceptional customer service and helping us control costs, drive sales and improve margins.”

“The entire RELEX team is thrilled to partner with West Marine to optimize their forecasting and omnichannel replenishment. Together, we will improve availability and reduce overstock for their toughest items, like slow-moving products,” says Carlos Victoria, SVP Sales Americas for RELEX. “RELEX has in-depth experience with the specific challenges facing West Marine, and we look forward to working with them to achieve their goals.”

About RELEX Solutions

RELEX Solutions is a leading provider of cutting-edge retail optimization software designed for the era of living retail, where change is the only constant. We help retailers adapt to every future, faster.

Our cloud-native living retail platform delivers AI across retail functions and at retail scale, breaking down silos, rigidities, and inefficiencies along the way. We offer a fast path to value that is built on a radically improved foundation of demand forecasting and supply chain optimization. Our customers are leveraging this increased supply chain visibility to reap exponential benefits, optimizing their space, allocation, labor, promotion and markdown strategies, all within of our unified platform.

Today, RELEX is a hyper-growing company with over 350 customers who love us – ask any of them for a candid, independent review of our team and our solutions. RELEX is trusted by leading brands such as AutoZone, PetSmart, The Vitamin Shoppe, Big Lots, and Thrive Market, and has offices in North America, Europe, and Asia-Pacific.

Visit relexsolutions.com to learn more.

About West Marine

Founded in 1968, West Marine is the leading integrated, omnichannel provider of aftermarket products and services to the recreational boating, fishing, sailing and water sports markets in the United States. With 236 physical locations in 38 states and Puerto Rico and two e-commerce platforms reaching consumers. and professionals, West Marine is recognized as the premier resource for cruise passengers, sailors, anglers and water sports enthusiasts. West Marine uses its scale, product line and expert on-the-ground associates to meet all the needs of consumers seeking an exceptional experience on the water.

Visit www.westmarine.com to find out more.

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