Kestra Partners with AdvicePay to Offer Paid Planning: Technical Overview


What do you want to know

  • Under a new partnership, Kestra advisors will be able to use AdvicePay’s recently launched Engagements workflow platform.
  • Riskalyze has appointed Dr. Shari Hensrud, formerly of Refinitiv, as Vice President of Risk and Analytics.
  • Envestnet integrated with FP Alpha, a global financial planning solution based on artificial intelligence.

Kestra Financial has selected AdvicePay’s billing and payment processing platform for finance professionals, the companies announced in a joint announcement on Wednesday.

As part of the partnership, Kestra advisors will be able to use AdvicePay’s recently launched Engagements workflow platform, which allows them to automate the entire lifecycle of fee-for-service financial planning engagements. , the companies said.

The Engagements platform understands original planning agreements, captures digital signatures, matches agreements to invoices, and processes customer payments electronically, all while ensuring financial plans are delivered to customers – all in one. complete system, according to the companies.

AdvicePay’s end-to-end platform and automated workflows are launched from Kestra’s financial business platform, creating increased efficiency and productivity, while providing compliance support, have said the companies.

AdvicePay was started by financial advisors Michael Kitces and CEO Alan Moore.

As of December 31, Kestra had more than 1,800 registered representatives, with $96 billion in assets under administration and $41 billion in assets under management.

Riskalyze joins the management team

Riskalyze has appointed Dr. Shari Hensrud as vice president of risk and analytics, the company said Tuesday.

Hensrud leads the company’s risk methodology, its coverage of securities, products and solutions, its analytics including Risk Number and Riskalyze GPA, and its development of advanced risk features on the platform, has said the company.

Prior to joining Riskalyze, Hensrud was Head of Product Management for Wealth Management at Refinitiv, where she was responsible for innovation and product development for its platform that served 180,000 users across 2,000 companies. said Riskalyze.

Prior to that, she was President and Chief Investment Officer at FolioDynamix, managing $7.5 billion of AUM and $19 billion of AUA under the Folio platform prior to its acquisition by Envestnet in 2017.


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