Ardagh Glass Packaging (AGP) North America collaborated with Constellation Brands to design and manufacture a highly decorated wine bottle for its Crafters Union brand.
The 750ml burgundy wine bottle has a 360° design of tattoo style illustrations, created by One Design.
The artwork has been reproduced in the glass bottle design using Ardagh’s sculpted embossing software.
Ardagh’s product design team was able to etch the high definition artwork into the glass, adding textures and enhancements at a higher level than traditional glass packaging design.
Unlike two-dimensional debossing, this sculpting technique creates intricate and realistic detail, depth and dimension for premium glass bottles.
The Crafters Union project used Ardagh’s development machine, a highly flexible glass forming system, for both the sampling process and the first run of small batches to speed time to market custom bottle design.
Darrell Wineman, Vice President of Food, Wine and Spirits for AGP – North America, said, “Ardagh Glass Packaging is passionate about innovation through glass decoration and enjoys pushing the technological boundaries of this that we can do for brands such as Crafters Union.
We continue to focus on innovations in complex bottle texturing, as well as new design techniques and manufacturing capabilities, to create an extra dimension of creativity and branding for clients like Constellation Brands.
AGP – North America added that this goal is also to celebrate the advancement of glass packaging for the International Year of Glass.